Maximising value – why ad trailers may be the best way to build your brand
While digital advertising may be making all the noise recently, offline and in particular outdoor advertising (or OOH “Out of Home” advertising as it is often referred to) can offer a huge opportunity for businesses large and small in building brand awareness.
Today, there are so many different options to be creative and to communicate a brand message at scale so here are our top 5 reasons why mobile ad trailers may be the best way to build your brand;
- High impact low cost
Ad trailers are by their nature large, colourful and standout making them memorable and are often in places where they are not competing with other brands for your attention. They are significantly cheaper than TV or press ads making them more affordable for smaller marketing budgets and the client can remain in control of the budget.
- Targeted geographically
Clients can have complete control over where and when their message is delivered all geared to your target audience and ad trailers can reach a high number of people in a wide geographical area in a short space of time.
From imagery and colour scheme to the size of your font, ad trailers can have a big impact in communicating your overall message.
It is argued that a consumer needs to see a message 7 times before taking any action so it is important that mobile campaigns are planned with this in mind. The affordability plays a large part in ensuring this can be achieved.
We work with our clients to ensure campaigns remain flexible to ensure optimum success. Designs, routes, frequency can all be changed to meet the objectives of the campaign.
Our knowledge and experience means we can help you create the most engaging campaigns in the most cost-effective way possible.