In today’s increasingly competitive marketplace, it can be difficult for small and medium-sized businesses to make their brand messages cut through. This means you need to consider more unusual forms of advertising if you want to get ahead of the competition and get your message seen by your target audience.
Mobile trailer advertising is becoming increasingly popular for SMEs in the UK, and when you look at this burgeoning form of advertising in more detail, it’s easy to see why. Here are some of the reasons why you should consider using mobile trailer advertising if you want maximum brand exposure for your SME.
Mobile trailer advertising is highly memorable
OOH (Out of Home) advertising is a rapidly growing industry which is currently worth more than £1 billion in the UK alone. This is because billboards, both static and mobile, enable your advertising to be positioned in places where large numbers of people are likely to see it.
Mobile trailer advertising is particularly effective, as the trailers are designed so the advertising appears at eye-level, helping as many people as possible to memorise your message. Research commissioned by the Outdoor Advertising Association of America shows that 91 percent of people notice text and images on mobile trailers.
Further studies in the USA have revealed that brand messages on mobile trailers are remembered by 97 percent of those who see them, with 96 percent of people considering mobile advertising to be more effective than static billboards. Mobile billboard advertisements have even been shown to increase sales by up to 107 percent.
As mobile trailers are constantly relocating, this also creates a sense of urgency, as consumers know they only have a short time in which to memorise the message before the trailer moves on. This means that they pay closer attention to the ad, keeping your brand top of mind, so the next time they see your brand name they will instantly remember what your business offers.
It is a cost effective form of advertising
Marketing budgets are a significant problem for many small to medium-sized businesses. Your financial constraints make it almost impossible to keep up with the larger players in your field, who can afford to run more expensive advertising campaigns. This makes it extremely difficult to break through into the higher leagues when it comes to sales.
The beauty of mobile trailer advertising is that it is extremely cost effective in comparison to other forms of advertising such as television, radio and newspapers. Even the cost of online advertising can often now be prohibitively expensive. Mobile trailers offer one of the cheapest forms of advertising, as well as one of the most effective.
In addition to its attractive rates, mobile trailer advertising also offers you a large degree of control over your budget. You can choose the length of your campaign, from a couple of hours to several months, to suit your needs and your marketing budget. You are also able to choose routes and locations which will be the most effective for reaching your target audience.
Unlike other forms of advertising, there is not the constant pressure and cost of coming up with new ideas for campaigns. Your mobile trailer advertisements can be reused as many times as you wish, at different locations, helping your business to grow without you having to spend a fortune on advertising.
Mobile trailer advertisements can’t be ignored
The ways in which people consume advertising have changed significantly in recent years. Fewer people are watching live television, and newspaper circulations have fallen dramatically, so these media can no longer reach the large audiences that they could in the past. Online advertising is now highly targeted, which means that you have to spend serious amounts of money if you want to reach all the demographics which could potentially be interested in the products or services you sell.
Mobile trailer advertising can easily and effectively reach a high number and a broad spectrum of people in a very short amount of time. And unlike television or online advertising, people can’t change channel or scroll away from your ad, so your brand message has longer to sink in.
Find out more about mobile trailer advertising