In an ever busy and connected world, businesses are in fierce competition to grab their target market’s attention by steering their attention away from thousands of other competitor ad messages and other everyday distractions.
With this in mind we look at the top 3 benefits of HGV advertising:
- HGV ads can’t be ignored
Although billboards can be a great method to increase awareness in specific locations, they are generally expensive and only run for a number of weeks. Due to the static nature of billboard ads, drivers often don’t even give any attention to them.
HGV ads reap the benefits of a billboard size ad. They are much more effective at grabbing attention and therefore convert to more leads, often at a lower cost.
- HGV advertising can create positive brand perceptions
Having a branded HGV grabs attention. As they are often associated with highly successful brands, they are sometimes seen as a status symbol of an established and successful company.
With such a large blank canvas and some careful design, you have the opportunity to develop a unique and creative ad campaign, which can create a buzz and influence audiences to think or feel a certain way about your brand, whilst also ensuring your message is seen and understood.
- HGV advertising offers flexibility to reach huge audiences
Arguably the biggest benefit of utilising HGV advertising within your marketing strategy is that you can reach huge audiences easily.
At Drive By Media we offer flexibility to target audiences by specific locations. Fleets may operate during the day and at night and we can help you track the impact of your campaign with our specially designed software.
Our knowledge and experience mean we can help you create the most engaging campaigns and get you the coverage you need in the most cost-effective way possible.