ROI for OOH: How to remove the guesswork and grow

We’re often asked how to measure Return on Investment with our OOH (Out Of Home) campaigns. 

Those three words have plagued marketers since the dawn of advertising – so we thought it would be useful to demystify the process and introduce you to the steps we’re taking to help you see results.

Our goal is to help you run campaigns confidently and make the most of every penny you spend.

How hard can measuring ROI be?

Surely, a number that reveals whether your investment is worth less or more than the resulting growth isn’t that hard to calculate. Is it?

If we all had crystal balls, marketing would be a piece of cake.

Spend £2,000 on a campaign, safe in the knowledge that you’ll get £3,000 in return. 

You already know it’s not that straightforward. This is especially true for OOH campaigns, where you may not have the luxury of sophisticated analytics, or indeed a crystal ball.

If you’ve been burned before, you’ll know the struggle. If you are new to OOH, you can probably already feel the board breathing down your neck.

So why do so many brands insist on OOH as part of their strategy?

So how can you begin to measure ROI?

We’ve helped countless businesses grow, so we understand this challenge intimately.

Unlike digital advertising, where it’s easy to track clicks and impressions, OOH requires a more nuanced approach to measure effectiveness.

If you wait until your campaign ends to see whether it’s had an impact, that’s a mistake. 

The simplest way to measure ROI for roadside advertising is by monitoring traffic, sales, or leads before your campaign goes live.

Easy techniques you can use

An ROI toolkit for every business

If you’re not set up to measure ROI yet, fear not.

We offer a range of packages to help you get more from every campaign you run, starting with improving your brand and online presence. From there, we can implement the technology you need to track and measure results.

What you can look forward to

When we work together, you aren’t just buying advertising space; you’re investing in a partnership. As part of that commitment to delivering results, we’re working on even more ways to bridge the gap between OOH and our digital world.

Monthly dashboard:

Every month you have your OOH with us, we will provide you with a detailed report showing how your campaign is performing. This will take data from Google Analytics, contact forms and social media analytics to give you a true reflection of its impact.

Customised measurement:

We understand that ROI can mean different things for different brands. Whether it’s increasing brand awareness, driving sales, or engaging new customer segments, we’ll be able to tailor our measurement metrics to align with your specific goals.

Customised reports

You can tell us what you’d like to see on your dashboard, depending on how you will measure your success. Your reports will be tailored to match your understanding and your goals.

Data-driven insights:

Even if a campaign does not achieve an immediate financial ROI, the data you collect is invaluable. We ensure that every digital aspect of your campaign is measured to inform and optimise your future strategies.

Ready to get more from your advertising spend?

To learn more about our service packages, get in touch.

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