Increasing your brand reach with ad vans
If you are a small business owner, an ad van campaign can add scale and credibility to your business and be really successful in building familiarity of your brand in your chosen locations.
- What is the purpose or goal of your campaign?
Impact plays a large part in starting to establish brand awareness, and although it doesn’t happen from a simple advertising campaign, you can make a lasting impression from one that is carefully planned and coordinated.
Setting yourself some clear objectives will give you a measurable customer response. Only then will you know whether you are getting a return on your investment.
- Who is your target audience?
Ad vans, which are high impact mobile billboards, give you the opportunity to take your brand to the consumer and create an immediate impact. They ensure your brand is seen in high footfall and popular locations you want to target. And now with digital vans, you can target your content geographically and update it remotely, ensuring you can have a fully dynamic and flexible advertising campaign.
- The creative part
Ensure your creative is eye-catching and messaging consistent. Keep the content on your advert simple. Clear, concise messages with a call to action and contact details are all you need to make it memorable. Don’t forget your message needs to be absorbed quickly.
Ad vans are generally more affordable for smaller marketing budgets than other forms of advertising and work really well on a local level. Fixed fees can often be offered meaning you can remain in control of your budget.
Quantifying any marketing activity is vital to the success of any project and we will work with you to ensure you are achieving the highest possible levels of success.
Our knowledge and experience means we can help you create the most engaging campaigns in the most cost-effective way possible. Your return on investment is at the core of what we do. For advice on the best approach for your brand please call