How to plan a trailer ad campaign

How to plan a trailer ad campaign (everything you need to know if you’re planning a campaign wanting to do an ad trailer campaign)

Marketing campaigns for any business, large or small need to be memorable. They are essentially aiming to create awareness and push consumers into a desired action. Mobile Trailer ads are a successful way to make a big impact for a relatively low cost and are therefore a great advertising tool for small businesses looking to target a certain geographical area. Or a Brand wanting to launch a new product/service. We always advise you to carefully plan, even in simple terms, in order to get more “bang for your buck”.

Here we take you through the key things to consider when planning for a trailer advertising campaign;

  1. What is the purpose or goal of your campaign? Look at the key things to consider.

Are you:

  • Promoting a new product or service
  • An event
  • Do you want to:

    • Increase Brand Awareness
    • Increase Revenue

    Your answers will define key messages, the look / feel of the advert and establish the longevity of your campaign.  Trailer ads are particularly great for promotions, launches or events.

    1. Who is your target audience?

    Before investing in your campaign:

    • Who your audience is
    • Where they reside

    If you need help to identify your target market then just ask. Through research into traffic and footfall we can help guide you to the best locations to ensure you get a high return on investment.   The beauty of trailer ads is that they are mobile so location can change according to your needs.  Positioning and trailer size can have an impact and we can advise to ensure it is right for your campaign and budget.

    1. The creative part – keep it simple

    Ad trailers are by their nature large, colourful and standout making them memorable and are often in places where they are not competing with other brands for your attention.  Keep messages simple and remember any advert should be consistent with your brand.

    Think about your call to action and include this in the design of your advert.  Consider how you want people to respond or contact you.  We can support you in creating your messages and advising on what works well for your audience.

    1. Budget

    Trailer ads are generally more affordable for marketing budgets than other forms of advertising and work well on a local level. As the costs are all fixed before the campaign it allows you to remain in control of your budget.

    1. Measure

    Quantifying any marketing activity is vital to the success of any project.  We will work with you to ensure you are achieving the highest possible levels of success.  If something is not having the desired result, then we can advise changes mid campaign.