How advertising increases brand reach

Increasing your brand reach with ad vans

Brand awareness is incredibly important for business success and overall marketing goals.  It establishes trust, gives your product personality and builds loyalty within your customer base.

Impact plays a large part in starting to establish brand awareness, and although it doesn’t happen from a simple advertising campaign, you can make a lasting impression from one that is carefully planned and coordinated.

Ad vans, which are essentially mobile billboards, give you the opportunity to take your brand to the consumer and create an immediate impact.

They are versatile, portable and memorable, making them the ideal tool to create engaging campaigns.  And now with digital vans, you can target your content geographically and update it remotely, ensuring you can have a fully dynamic and flexible advertising campaign.

As with all other forms of advertising though, there are some guidelines you should follow to ensure success.

  • Set yourself some clear objectives that will give you a measurable customer response. Only then will you know whether you are getting a return on your investment.
  • Ensure your creative is eye-catching and messaging consistent. A strong brand identity is vital in advertising to create some customer engagement and ensure long-term brand recognition.
  • Keep the content on your advert simple. Clear, concise messages with a call to action and contact details are all you need to make it memorable.  Don’t forget your message needs to be absorbed quickly.
  • Quantifying any marketing activity is vital to the success of any project and we will work with you to ensure you are achieving the highest possible levels of success.

If you are a small business owner, an ad van campaign can add scale and credibility to your business and be really successful in building familiarity of your brand in your chosen locations.  Our knowledge means we can help you get the coverage you need within your budget.