Drive By Media were approached by Aunt Bessies to initially run a static campaign around the course of the Tour De France’s Grande Depart in Yorkshire. During the brief we were able to discuss their goals for the campaign and realised that a static campaign would not achieve this due to the strict rules around the Tour.
We then went away and worked on ideas that would help Aunt Bessies achieve the results they wanted. The final solution was a Giant Yorkshire pudding on top of a wrapped vehicle towing and branded trailer. This worked so well that Aunt Bessies were the lead vehicle in The Tour De Yorkshire’s official caravan.