Outdoor advertising is just as valuable today as it has ever been.
While countless companies obsess over mobile marketing strategies and online campaigns, many fail to realise that they aren’t interacting with their customers during the moments when they’re most attentive – when they’re outdoors.
In a home or office, your target customer is constantly being distracted by friends, their smartphones and other content. Outside, staying safe on the road or pavement means paying attention to what’s around you. With mobile trailer advertising, you can ensure that you’re always top-of-mind with your intended clients.
In a home or office, your target customer is constantly being distracted by friends, their smartphones and other content. Outside, staying safe on the road or pavement means paying attention to what’s around you. With mobile trailer advertising, you can ensure that you’re always top-of-mind with your intended clients.So, how do you make sure you’re getting the most from your campaigns?
So, how do you make sure you’re getting the most from your campaigns?
1. Keep it Simple
First, your customers in the great outdoors don’t have time to read a paragraph of text when your sign drives by. From design through to application, you need to make sure that you’re making your messages as easy-to-absorb as possible.
Stick to six words or fewer with the main message on your billboard. This should be enough to get your point across when combined with the right image. Remember, your goal is to demonstrate the value of your product or service to your customer, then give them a way to contact you. They can find out additional information about your brand after you’ve sparked their interest.
2. Show It, Don’t Say It
Since you only have a limited time to capture your audience’s attention with a mobile trailer, you’re going to need to make sure that your message stands out. A fully-wrapped trailer for instance, complete with illumination to ensure that your image appears perfectly on even the darkest of nights, is much better than a poster pasted onto the side of a truck.
Remember, while a boring billboard or trailer will be ignored, a smart billboard that tries to be too clever might go over the heads of your audience. You don’t want your trailers to leave people scratching their heads. Use your space on the roads to encourage action quickly with the right message.
3. More is Better
Though it’s important to keep your design simple with mobile trailers, that doesn’t mean that you shouldn’t take full advantage of the medium. Start by ensuring that you work with a company that can place your branding on all of the visible sides of their trailer so that it can be seen from any angle.
Once you’ve found the right style of trailer, decide how much exposure you’re going to need. For a last-minute sale or timed event, a few hours on the right road might give you the attention you need. However, if you’re looking for substantial brand growth, then you need to continue making sure you’re seen for a few weeks at least.
4. Focus on Clarity
Unlike other forms of advertising, there is not the constant pressure and cost of coming up with new ideas for campaigns. Your mobile trailer advertisements can be reused as many times as you wish, at different locations, helping your business to grow without you having to spend a fortune on advertising.
Print your billboard out at the size of a business card and hold it away from you at arm’s length. This will show you just how much your design is capable of capturing attention. If you can’t understand what your advertisement is about in these dimensions, try again.
5. Choose the Right Partner
Finally, make sure that you choose a mobile trailer company that can support you throughout your entire campaign. Ultimately, every business is different, so you’re going to need a partner that can deliver the bespoke service that’s right for you. Drive by Media offers customisable mobile trailer solutions for a range of different projects. You can even drive our trailers yourself if you want to.
Not only do we give you comprehensive control over your new marketing strategy, but we also know the roads well enough to ensure that you’re making the most of your new campaign. We’ve supported companies all over the country, helping them to find their voices in a way that engages and entertains their audience. Contact Drive By Media today to start your mobile trailer advertising campaign.