Why strong branding is important in outdoor advertising

Outdoor advertising is only effective if it gets seen, and there are two factors in play with regards to that. The first factor is location. In simplistic terms, if you put an advert in front of someone, there’s a strong chance they’ll see it. And if they don’t the first time, if you keep plugging … Read more

What is Experiential Marketing and Why Does it Matter?

Experiential Marketing, also referred to as engagement marketing, is an advertising strategy that focuses on helping consumers “experience” a brand. It’s certainly not a new form of advertising, but it has evolved over the years with marketers taking advantage of new technologies, such as the rise of social media, virtual reality and consumers’ desire for more personalisation. It … Read more

Choosing the right format of Static Advertising for your campaign

Static advertising is one of the most cost-effective ways of raising brand awareness, engaging audiences and enabling your advertising campaign messaging to break through. But with so much competition for audience attention in the advertising arena these days, is static advertising the best way to go? And with different types of static advertising available, how … Read more

Designing a HGV Trailer Wrap advertising campaign

HGV trailers are big with a huge blank canvas for you to advertise on. The trailer itself is wrapped in recyclable vinyl which is printed with your own artwork on it. This can be designed by yourself in-house or with a design agency. The design process remains the same; you use a vehicle template to … Read more

How to get the most out of your mobile trailer advertising campaign

Mobile trailer advertising is as good as traditional marketing gets. By putting your selling message in front of potential customers, you influence their shopping trip and buying habits. Whether it’s a sale, grand opening or brand exposure campaign you are working on, mobile trailer advertising is a proven valuable medium. Getting the most from your … Read more

The benefits of HGV Trailer Wraps

Moving big messages is easy with an artic. Articulated HGV trailers are easily the longest vehicles on the road. They take up the space of five normal hatchbacks with a great big blank canvas on both sides. This blank canvas can be used by you to advertise your business, brand, and products while making deliveries. … Read more

The Importance of Location in Static Trailer Advertising

As online advertising environments become more competitive, outdoor marketing solutions like static trailers give companies a unique way to stand out. Today’s consumers can easily block and ignore ads online, but it’s much harder to look away from a striking trailer when it’s right in front of you in the local environment. Today, the popularity … Read more

Using mobile trailer advertising for increased brand exposure

In today’s increasingly competitive marketplace, it can be difficult for small and medium-sized businesses to make their brand messages cut through. This means you need to consider more unusual forms of advertising if you want to get ahead of the competition and get your message seen by your target audience. Mobile trailer advertising is becoming … Read more

Critical Components of an Effective Mobile Trailer Advertising Campaign

Outdoor advertising is just as valuable today as it has ever been. While countless companies obsess over mobile marketing strategies and online campaigns, many fail to realise that they aren’t interacting with their customers during the moments when they’re most attentive – when they’re outdoors. In a home or office, your target customer is constantly … Read more