Victorian Plumbing for the modern age

Objective

The online retailing giant approached us in need of outdoor advertising to raise brand awareness in support of a digital TV sponsorship campaign.

Solution

With sights set firmly on becoming the UK’s largest online bathroom store, Victorian Plumbing needed exposure at scale. 

We proposed 20 locations nationwide for 12 months, and the impact of the campaign was instant. Three months in, we secured a further 17 locations and extended the campaign to 12 months. 

After significant growth and a new brand identity, we rolled out new designs across all locations to ensure consistency with their televised activity.

At the height of the campaign, the brand had 42 locations up and down the country. 41 months and billions of impressions later, the pipe dream had become a reality.