Siroflex – OB1 is a range of innovative adhesive products designed to help you get the job done.
Objective
OB1 approached us with a simple request for two locations, evolving into a bespoke seasonal campaign to support the launch of a brand new product.
Solution
We kickstarted the campaign with two locations in a 3-month trial to promote the brand’s flagship OB1 adhesive product.
The campaign quickly blossomed, expanding to seven sites with a nationwide presence, maintaining locations close to Siroflex’s Yorkshire headquarters.
With its stand-out creative and strategic locations, the force was strong. Each advert captured a different theme while staying true to the brand – from hitting an ace during Wimbledon to summer seasonal messages.
What began as a trial evolved into a multi-layered campaign responsible for unprecedented visibility. It’s been a pleasure to be part of the journey. Long may our bond continue.
Vehicles
Campaign Results
825,549 per day
5,778,843 per week
25,041,653 per month
300,499,836 To date
