Hosting delicious days out for all the family, the GBFF is a nationwide event celebrating all things edible.
Objective
Drive ticket sales and awareness for their Food festivals held across England at various venues throughout the year.
Solution
A unique objective called for a unique strategy. We developed a plan that would place the brand at strategic locations throughout the year in one-month intervals.
This approach would allow the food festival to drive more relevant traffic to each event and keep control of how much they are spending.
Since 2012, we have secured up to 10 locations every year, keeping hungry punters coming back for more.
After a brief hiatus in 2020 when the pandemic struck, we helped the festival organisers get back up and running and promote a new immersive light show, Luminate.
The Luminate campaign alone was seen by over 700,000 vehicles a day – the icing on the cake for the UK’s number-one food festival.
Vehicles
Campaign Results
629,716 per day
4,408,012 per week
19,101,385 per month
163,214,402 To date
