Driving traffic with Easy Bathrooms

Objective

Increase footfall to newly opened and struggling showrooms nationwide.

Solution

In recent years Easy Bathrooms has focused its efforts on physical showrooms and trade counters rather than eCommerce.

So far, this strategic bet against the trend has paid off, with the brand experiencing massive growth.

But managing brick-and-mortar showrooms isn’t without its challenges. It requires a steady presence of effective, strategically placed advertising. And that’s where we came in.

Since 2018, we’ve worked with the brand’s agency partner to increase footfall to newly opened and struggling showrooms. This means we keep constant contact to secure ‘pop up’ campaigns within 20 miles of selected branches – on a three-month rolling contract.

Nobody said it would be easy, but five years on, we continue to support a growing portfolio of 138 showrooms.