In our increasingly digital world, billboards remain one of the most effective outbound marketing methods. In the right location, a billboard might be seen by thousands of people each day - or even tens of thousands.
The variables behind a successful billboard ad are three-fold: location, design, and size. Simply put, your ad needs to be eye-catching, printed up to a good size, and sited in the right location to be effective.
At Drive by Media, we take care of the size and location part. We can accelerate your billboard marketing campaign with our location hotspots across Yorkshire, which cover a vast motorway, city and town network.
There is a reason why billboards aren’t being ripped down across the country, despite everyone being glued to their phones: they are an effective form of marketing, especially for businesses who provide a local service or products.
National brands see the value in it too, which is why you might see ads for shampoo, chocolate bars and newspapers, despite there being no dedicated store nearby. For these big brands, billboard marketing runs on a national level.
One site, one message - yours
Billboards can be static or digital. When you rent a billboard location from us, we promise site exclusivity for your campaign. On digital billboards, we promise 7-10 seconds of dwell time per ad rotation and a minimum number of views.